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How to find the best real estate agent in Laguna Beach

hand giving key of the house

The right agent is more than a transactional partner—they are your advocate, strategist, and confidante.

With its iconic cliffs, seven miles of pristine, sun-drenched coastline, and an unrivaled blend of natural beauty and cultural sophistication, Laguna Beach is truly one of Southern California’s most exclusive enclaves. Celebrated for its world-class art scene, gourmet dining experiences, and breathtaking oceanfront properties, this coastal paradise has become a coveted destination for discerning buyers and sellers alike.

But navigating Laguna Beach’s competitive real estate market is no small feat. With property values often exceeding the $3 million mark and neighborhoods each offering their own distinct charm, finding the ideal home—or attracting the perfect buyer—is both an art and a science. This is why selecting the right real estate agent is not just important—it’s essential.

In this guide, we’ll walk you through:

  • The unique challenges and opportunities of Laguna Beach’s real estate market.
  • Why the right agent is key to your buying or selling journey.
  • The top qualities to look for in a Laguna Beach real estate expert.
  • Practical steps to ensure you find the ideal agent to meet your goals.

Whether you’re dreaming of a modern cliffside estate or looking to sell your oceanfront retreat, this guide will equip you with the knowledge to make an informed decision and enjoy a seamless, stress-free experience.

THE IMPACT OF THE RIGHT REAL ESTATE AGENT

The right agent is far more than a transactional partner—they are your trusted advocate, skilled strategist, and unwavering confidante. Whether you are acquiring your first oceanfront home or selling a treasured family estate, an experienced agent brings clarity and confidence to every step of your journey.

Conversely, partnering with the wrong agent could lead to unnecessary stress, missed opportunities, or even financial setbacks– risks no one should face in a market as prestigious and nuanced as Laguna Beach.

Top qualities of the best real estate agents in Laguna Beach

Laguna Beach’s real estate market is as unique as the properties within it, and finding the right agent can make all the difference. The best agents bring a mix of local expertise, proven experience, and a results-driven approach to help you navigate every step of the buying or selling process with confidence.

  • Local expertise and neighborhood insight

    Laguna Beach is a tapestry of unique neighborhoods, each offering a distinct way of life. From the exclusive oceanfront residences of Montage Laguna Beach to the artistic charm of Woods Cove, each area brings something extraordinary to the table.

    Top-tier agents possess an intimate understanding of these communities, offering guidance, property values, market trends, and amenities that matter most to you. They don’t just find homes– they curate lifestyles, matching you to the neighborhood that aligns perfectly with your vision.

  • Proven success in luxury and oceanfront real estate

    The best Laguna Beach real estate agents bring a track record of success in high-value transactions, particularly in the city’s luxury and oceanfront properties. They understand the intricacies of these deals, from managing privacy concerns to highlighting architectural details and amenities that resonate with high-net-worth buyers.

  • Masterful negotiation and client-focused service

    The art of negotiation is a hallmark of excellence in a competitive market like Laguna Beach, and the best agents? They know how to advocate for their clients, whether it’s securing a rare property under competitive conditions or maximizing the sale price of a luxury home. Above all, they prioritize your goals, ensuring that your experience is seamless and stress-free.

  • Expertise in coastal regulations and development

    Owning property in Laguna Beach often involves navigating a web of coastal commission guidelines, zoning requirements, and historical preservation considerations.

    Top agents understand these complex regulations and can help you navigate potential renovations or development opportunities. They’ll identify properties that not only match your current needs but also align with your future vision, whether that involves adding a pool or modernizing a historic home.

  • Strong network and connections

    In the luxury market, success often hinges on access to the right people and opportunities. The best agents have cultivated relationships with other top professionals in the area, from architects and interior designers to contractors, inspectors, and escrow officers. Their network opens doors to off-market listings, exclusive properties, and expert services that streamline the buying or selling process.

  • Commitment to discretion and privacy

    For high-net-worth clients, privacy and discretion are essential. The best Laguna Beach real estate agents understand this and approach every transaction with the utmost professionalism, ensuring your personal and financial information remains confidential. Their ability to manage sensitive situations while maintaining transparency and trust sets them apart in the competitive Laguna Beach market.

Buyer’s agents vs. listing agents: What’s the difference?


Buyer’s agents and listing agents serve distinct, yet equally critical roles. Who you hire depends on which side of the transaction you are in.

  • Buyer’s agents: Advocates for the purchaser

    A buyer’s agent is dedicated exclusively to representing the interests of the buyer. They help clients identify properties that match their needs, negotiate offers, and navigate the complexities of inspections, escrow, and closing. Their priority is finding the right property at the best possible price while advocating for the buyer every step of the way.

  • Listing agents: Experts in maximizing a home’s value

    A listing agent represents sellers and specializes in marketing properties to attract qualified buyers. They handle everything from pricing the home competitively to staging and creating tailored marketing campaigns that highlight the property’s unique appeal. Their goal is to maximize the sale price while ensuring a smooth, timely transaction for the seller.

While some agents are proficient at handling both roles, the best results often come from partnering with an agent who specializes in the side of the transaction you’re pursuing. This ensures the highest level of focus, expertise, and advocacy.

Laguna Beach Luxury Realtors

It is crucial to hire an agent who can effectively advocate for your needs, whether as a buyer or seller.

HOW TO FIND THE BEST REAL ESTATE AGENT IN LAGUNA BEACH

Exemplary qualifications– such as market knowledge and outstanding customer service– are the hallmarks of a great Realtor. But how do you find the right one among all of the best real estate agents in Laguna Beach?
Start by focusing on agents who specialize in Laguna Beach consistently handle transactions in your desired neighborhoods. Take a look at these three important factors to determine if they pass your initial assessment:

  • Client reviews and recent sales: Look for glowing testimonials, successful sales histories, and a demonstrated ability to navigate Laguna Beach’s luxury market.
  • Awards and accolades: Recognition from reputation organizations is a stamp of excellence.
  • Professional online presence: Visit their personal website and social media profiles. A polished, informative digital presence often reflects an agent’s attention to detail, professionalism, and commitment to client service.

Step 2: Leverage local resources and networks

Laguna Beach’s tight-knit community offers plenty of local resources to aid your search. Explore local publications and attend local events, such as real estate expos or charity functions, which are excellent opportunities to meet seasoned agents who are well-connected within the community.

By tapping into the community, you can meet professionals with a reputation for excellence and an established network within the Laguna Beach market.

Step 3: Visit open houses

Whether you’re actively house-hunting or just observing, attending open houses is an excellent way to evaluate agents in action.

Take note of their demeanor, professionalism, and knowledge of the neighborhood. And if you are selling your property, observe how the agents present the home and engage with potential buyers. Look for agents who offer thoughtful and detailed answers; this reflects their ability to represent you effectively.

Step 4: Ask for referrals

Referrals are a powerful resource when searching for the right agent. So, don’t be afraid to let other people know that you’re actively looking for an agent to help you out.

Reach out to friends, family, or colleagues who have recently bought or sold property in Laguna Beach. Professionals in your network, such as financial advisors, attorneys, or interior designers, may also have valuable insights or referrals.

Step 5: Schedule interviews with potential agents

Once you’ve identified a shortlist of candidates, schedule one-on-one interviews to assess their fit. Key questions to ask include:

  • Experience: How long have they worked in Laguna Beach, and what specific neighborhoods do they specialize in?
  • Strategy: How will they achieve your goals, whether through marketing, negotiations, or finding off-market opportunities?

There are no right or wrong answers in this interview. But pay attention– do they listen attentively, respond thoughtfully, and make you feel confident in their ability to present your interests? The right agent will make you feel heard, valued, and supported, combining expertise with a collaborative, client-first approach.

Step 6: Evaluate their track record and credentials

The best real estate agents will have a proven history of success in Laguna Beach’s luxury market. Ask for examples of recent transactions, including how quickly homes sold, how close sales were to the asking price, or how they secured properties in competitive situations.

Verify their credentials, such as a Luxury Home Certification, and ensure they are licensed and in good standing. A strong track record combined with relevant certifications reflects their expertise and dedication.

16 Questions to ask prospective real estate agents


Not sure what to ask your agent during your interviews? Use this checklist to help you determine if the agent is a good fit for your needs.

  • “How long have you been specializing in Laguna Beach real estate?”
  • “How many transactions have you handled in Laguna Beach in the past year?”
  • “Do you specialize in luxury or oceanfront properties?”
  • “What percentage of your clients are buyers versus sellers?”
  • For sellers: “What specific strategies will you use to market my home?”
  • For buyers: “How will you help me find off-market or exclusive listings?”
  • “What tools or platforms do you use to reach high-net-worth buyers?”
  • “Do you offer professional photography, videography, or virtual tours for listings?”
  • “How will you keep me updated throughout the process?”
  • “What’s your preferred method of communication—email, phone, or text?”
  • “How often can I expect updates on showings, offers, or market activity?”
  • “What’s your strategy for negotiating the best deal for me?”
  • “How do you handle multiple-offer situations?”
  • “Can you share an example of a time you secured an exceptional deal for a client?”
  • “Can you provide references from past clients in Laguna Beach?”
  • “Do you have testimonials or reviews I can read?”

Team photo

Take the time to interview potential candidates before hiring a real estate agent.

ADDITIONAL TIPS FOR SELECTING THE IDEAL REAL ESTATE AGENT

  1. Prioritize relationship building: A great agent values long-term relationships over one-time transactions. They should express a genuine interest in helping you beyond the sale or purchase, offering guidance and support whenever needed.
  2. Ask about their use of technology: In today’s fast-paced market, technology can give you an edge. Ask if they use tools like predictive analytics, virtual tours, or digital marketing to identify opportunities and keep you ahead of the curve.
  3. Evaluate their approach to conflict resolution: Real estate transactions can involve plenty of hurdles. Ask how they handle unexpected challenges, such as delays, inspections, or difficult negotiations, and how they keep the process stress-free for clients.
  4. Ensure they respect your timeline: Whether you’re buying or selling, your agent should align with your preferred pace. Some clients need quick turnarounds, while others require time to weigh options. A flexible agent will adapt to your schedule, not the other way around.
  5. Look for creative problem-solving skills: In a competitive market, creative solutions can give you an edge. Whether it’s structuring unique offers, navigating contingencies, or finding overlooked opportunities, a great agent knows how to think outside the box.
  6. Understand their team structure: Some agents operate solo, while others are part of a team. Both have benefits, but it’s essential to know who you’ll be communicating with and if you’ll have access to specialized support, such as marketing or administrative staff.

RED FLAGS TO AVOID WHEN CHOOSING AN AGENT

Navigating Laguna Beach’s luxury real estate market requires exceptional expertise, integrity, and attention to detail. Unfortunately, not all agents are equipped to meet the demands of this high-value market. To avoid costly mistakes, keep an eye out for these warning signs:

  • Lack of transparency: An agent who avoids answering questions, hesitates to provide references, or isn’t forthcoming about their track record may lack the experience or integrity needed to represent your interests effectively.
  • Limited experience in Laguna Beach: Laguna Beach’s luxury market requires specialized knowledge of its neighborhoods, zoning laws, and unique buyer preferences. Be cautious of agents who lack substantial experience in the area or primarily work in other markets.
  • Poor communication: If an agent is slow to respond, dismissive of your questions, or vague in their answers, this could indicate how they’ll handle your transaction. Timely and clear communication is essential in a competitive market.
  • High-pressure sales tactics: Beware of agents who rush you into decisions or focus solely on closing the deal. A great agent will prioritize your goals and take the time to ensure you feel confident throughout the process.
  • Overpromising without delivering: Agents who guarantee unrealistic outcomes, such as an above-market sale price or immediate access to rare listings, may be setting expectations they can’t meet. Look for someone who provides honest, data-backed assessments.

CHOOSE SHAUNA AND LEITA FOR YOUR LAGUNA BEACH REAL ESTATE JOURNEY

Team photo

For personalized service and expert guidance, partner with Shauna and Leita Covington.

The Shauna-Leita Covington team combines award-winning expertise with personalized service, delivering exceptional results for their real estate clients. Shauna, ranked among the top 0.5% of Realtors nationwide, brings masterful negotiation skills and deep market knowledge to every transaction, while Leita ensures a seamless experience through meticulous contract management, consistent communication, and modern marketing strategies.

This mother-daughter team’s complementary strengths provide clients with comprehensive support and dedicated attention throughout their entire real estate journey. Let’s hear it from their clients:

TESTIMONIALS

There are not enough superlatives to describe Shauna & Leita Covington & the services they provided in handling my purchase of a new home. They are experienced, effectual, supportive & were always within easy reach when I needed them. Not only did they exceed all expectation, but they are the kind of human beings that I am proud to know.

– Single-Family Home Seller, Laguna Beach

My husband and I recently had the pleasure of working with Shauna and Leita in finding a new home and we can’t recommend them enough! Their expertise, dedication, and professionalism made the entire process seamless and enjoyable. If you’re looking for knowledgeable and trustworthy real estate brokers, look no further than Shauna and Leita. They are truly the best in the business!

– Single-Family Home Buyer, Laguna Beach

Shauna and Leita Covington demonstrate great expertise and knowledge of the real estate market in and around Orange County. They made valuable suggestions regarding staging our property and upgrading our pool and produced outstanding marketing materials which helped sell our home quickly for a solid price. Shauna and Leita were always available to take our calls and Shauna proved to be an excellent negotiator with our buyer. We would not hesitate to recommend this mother/ daughter team.

– Single-Family Home Seller, Laguna Beach

It’s time to make your real estate goals a reality. Get in touch with Shauna and Leita Covington today at 949.412.8088 and 949.395.3037 or send them a message here.

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